AI Marketing:
Advertising in AI-powered search systems is fundamentally changing the digital landscape. AI assistants such as ChatGPT, Gemini and Claude answer questions directly – without classic search results pages. We position your company so that you are found and recommended in this new era of digital search as well. As one of the first digital agencies, we have specialised in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Visible in AI Search: Our AI Marketing Solutions
The way people search for information is changing fundamentally. Instead of using a search engine and scrolling through lists of results, users today increasingly ask AI assistants direct questions. ChatGPT, Google Gemini, Claude, Perplexity – these systems don’t deliver 10 blue links, but direct answers. And this is exactly where the challenge lies: when AI systems deliver the answer directly, classic search engine optimisation is no longer sufficient.
AI marketing means structuring and optimising your content so that generative AI systems recognise your company as a relevant, trustworthy source and recommend it. This is more than just SEO – it is a completely new discipline of digital marketing. While most companies are still debating whether AI marketing is relevant, we as a specialised AI agency are already successfully optimising for these new systems.
As one of the first specialised agencies for GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), we have a clear first-mover advantage. We not only understand the technical requirements of these systems, but already have practical experience in optimising content for AI-powered searches. The result: our clients are recommended by ChatGPT and other AI assistants, while competitors are not even on the radar of these systems.
As an AI agency, we combine strategic AI marketing with technical implementation expertise – from content strategy to the technical optimisation of your website for Large Language Models.
AI Marketing Strategy
A Holistic Strategy for AI-Powered Visibility
A successful AI marketing strategy begins with analysis: How are you currently perceived by AI systems? What questions does your target audience ask ChatGPT, Gemini or Perplexity? And above all: are you even recognised as a relevant source? We develop a comprehensive strategy that combines classic SEO with AI-specific optimisations.
First, we analyse your content structure: Is your content prepared in a way that AI systems can understand and process it? Then we identify the relevant questions and queries that your target audience puts to AI assistants. Finally, we develop a content roadmap that addresses both traditional search engines and AI systems. The goal: maximum visibility across all relevant channels.
What our AI marketing strategy includes:
- Analysis of your current AI visibility
- Identification of your target audience’s relevant AI queries
- Competitive analysis (who is already being recommended by AI?)
- Integration of GEO and AEO into your existing SEO strategy
- Roadmap for step-by-step optimisation
GEO – Generative Engine Optimization
Optimisation for ChatGPT, Gemini & Co.
Generative Engine Optimization (GEO) is the optimisation of your content for generative AI systems such as ChatGPT, Google Gemini, Claude and Microsoft Copilot. These systems work fundamentally differently from classic search engines: they analyse content on a deeper semantic level, understand context and connections, and generate new, synthesised answers from it.
While classic SEO aims to appear in the top 10 of the search results, GEO is about serving as a source for the answer generated by the AI. This means: your content must not only be keyword-optimised, but also structured, precise and of high factual quality. AI systems favour content that is clearly structured, provides unambiguous answers and is backed by expertise.
Our GEO optimisation structures your content so that it can be processed optimally by AI systems. We implement semantic markup structures, optimise for entities instead of just keywords and create clear authority signals. Particularly important: we adapt your content to the way people communicate with AI systems – often in the form of natural questions rather than short search terms.
GEO optimisation includes:
- Semantic content structuring
- Entity-based optimisation (people, places, concepts)
- Clear question-and-answer formats
- Authority signals & E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
- Structured data for better AI comprehension
- Optimisation for natural-language queries
- Citation optimisation (being recognised as a source)
AEO – Answer Engine Optimization
Direct Answers in Search Engines and AI Tools
Answer Engine Optimization (AEO) focuses on having your content delivered as a direct answer – whether in Google Featured Snippets, in AI-powered answers or in voice search. While SEO aims for rankings, AEO aims to be THE one answer that is presented to the user.
The classic example is Featured Snippets in Google: the highlighted box right at the top that delivers a direct answer to the search query. But AEO goes beyond this: it also includes optimisation for voice search (Alexa, Siri, Google Assistant), for AI chatbots and for every form of direct answer output. In a world where more and more queries are answered by direct answers, AEO is the key to visibility.
Our AEO strategy begins with identifying the questions your target audience asks. Then we structure your content so that it is recognised as the optimal answer: precise, clearly formulated, to the point. We implement structured data (FAQPage Schema, HowTo Schema, etc.) and optimise content formats specifically for different answer types – from simple definitions through lists to detailed step-by-step guides.
AEO optimisation includes:
- Featured Snippet optimisation
- FAQ Schema & structured data
- Precise answers to frequently asked questions
- Voice Search optimisation
- “People Also Ask” optimisation
- Position Zero strategies
- Conversation-optimised content
LLMO – Large Language Model Optimization
Technical Optimisation for AI Language Models
LLMO is the technical side of AI marketing. While GEO and AEO focus on content and strategy, LLMO deals with the technical optimisation of your website for Large Language Models. This includes crawlability for AI systems, optimal data structures and technical signals that convey authority and trustworthiness.
Large Language Models crawl and process web content differently from classic search engine bots. They analyse not only keywords, but understand semantic connections, entities and relations between pieces of information. A technically optimised website enables these systems to capture your content precisely, interpret it correctly and rate it as a trustworthy source.
We implement semantic HTML structures that clearly define the context of your content. Knowledge Graph integration connects your company with relevant entities. Citation optimisation ensures that you are recognised and cited as a source. As a digital agency with a development background, we can implement these technical requirements directly – from the code level to server configuration.
LLMO includes:
- Technical optimisation for AI crawlers
- Semantic HTML structures
- Knowledge Graph integration
- Citation & reference optimisation
- API optimisation for AI access
- Metadata for AI systems
Why Ember Vision for AI Marketing?
Leverage the First-Mover Advantage
As one of the first specialised agencies for GEO and AEO, we have a clear knowledge advantage. While other agencies are still debating whether AI marketing is relevant, we are already successfully optimising for these systems.
Practical Experience, Not Theory
We have already optimised dozens of projects for AI-powered search systems. We know what works and what doesn’t. Our strategies are based on practical experience, not just theory.
A Combination of SEO and AI Marketing
AI marketing does not replace SEO, it complements it. We develop integrated strategies that address both classic search engines and AI systems. The result: maximum visibility across all relevant channels.
Technical Implementation Expertise
As a digital agency with a development background, we can implement the technical requirements of LLMO directly. Structured data, semantic markup, API optimisation – we speak the language of developers.
Measurable Results
AI marketing is measurable: we track how often your company is recommended by AI systems, which questions lead to citations and how your AI visibility develops. Transparent performance measurement is a matter of course for us.
Future-Proof Positioning
The importance of AI-powered search will grow exponentially in the coming years. Companies that optimise now secure a long-term competitive advantage. We position you in a future-proof way.
FAQ – Frequently Asked Questions about AI Marketing
SEO optimises for classic search engines (Google, Bing) that display lists of results. AI marketing optimises for generative AI systems (ChatGPT, Gemini, Claude) that generate direct answers. Both are important, but the optimisation strategies differ fundamentally.
No, AI marketing complements SEO. Classic search engines will remain relevant, but AI-powered searches are gaining massively in importance. The optimal strategy combines both.
Like SEO, AI marketing is a medium- to long-term investment. You will often see initial improvements after 2-3 months, significant results after 6-9 months. The advantage: as an early adopter, you benefit from the first-mover advantage.
We optimise for all relevant generative AI systems: ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, Microsoft Copilot and others. The optimisation principles are largely system-agnostic.
That depends on the scope. AI marketing can be implemented as an addition to existing SEO or as a standalone strategy. We create individual quotes based on your goals and your current situation.
No, small and medium-sized companies in particular can benefit from the first-mover advantage. If large competitors are still hesitating, you can establish yourself as an authority in AI systems early on.
We track AI citations (how often your company is named as a source), the recommendation rate in AI answers, visibility for relevant queries and, of course, traffic from AI-powered sources. Transparent performance measurement is essential.
Ready for the Future of Search?
While other companies are still hesitating, you can now position yourself as an authority in AI-powered search systems. The first-mover advantage in AI marketing is real – use it. Let’s talk about your AI marketing strategy and AI solutions for companies.
